Website Marketing
What is Website Marketing?
Research into web habits has shown that the majority of search engine users (such as visitors to Google or MSN) do not look any further than the top ten results brought back for their search, as a study of eye movement shows.
It's therefore vital that if you have a website, it emerges in the top of the pile for key phrases associated with your company or your products and services, so that visitors see you before they see your competitors and before they give up on their search altogether.
Real Point's Web Marketing service can help to boost website's rankings within search engine listings.
By carefully analyzing the content on your website, looking at image tags, links, key words and phrases etc, the Real Point team will be able to make a range of suggestions that will help to increase visits to your website by search engine crawlers (computer programs that analyse a sites key phrases and determine its inclusion in a search engine listing).
Although there are no hard and fast rules to improving a websites ranking within the major search engines there are techniques that can be utilised to enhance both the copy and the design of your site.
Research
Before embarking on a Website Marketing campaign it's important to get some research underway. By combining research conducted by the Real Point team with your own internal research we will be able to determine what changes need to be made to your site's structure and content in order for the Website Marketing campaign to have a full effect.
Key Words, Structure and Links
As part of the initial research we will analyse your website and the website's of other companies within your market to determine the relevant search terms that people would use in the search engines in order to find your company, your products or your services. This research will form the basis of your campaign and will determine what needs to be done in terms of changing content within the site.
The Real Point team will also carry out a full review of your website's structure looking at frames, flash and other design techniques which may obstruct crawlers from reviewing your sites content.
Lastly we will look to develop links both within your site to relevant content and also enhance the levels of links through to your site from external websites.
Reporting and ongoing research
As has already been stated, there are no hard and fast rules to running a Website Marketing campaign. It is therefore vital that we continually review and adjust the keywords within your site and ensure that content within the website is regularly updated.
As part of Real Point's commitment we will also provide you with a monthly report so that you can see what work has been done and how your site is performing in all of the major search engines.
For more information about Website Marketing and how it can work for you contact Real Point by emailing office@realpoint.co.uk or calling 01676 521 444.